TourMaG.com, 1er journal des professionnels du tourisme francophone
TourMaG.com, 1e
Loading

Travel in France





French Riviera: 10% drop of tourist attendance since Nice attack

20 to 25% drop in revenues


Rédigé par The Editors translated by Joséphine Foucher le Mardi 23 Août 2016

The Côte d’Azur CRT evaluates that the tourism rate of the destination dropped by 10% since the attack that claimed 86 lives on July 14th, 2016 in Nice. This leads to a drop of 20 to 25% in revenues for the sector.



Fewer tourists are coming to the French Riviera since July 14, 2016 - - Photo : canonist06-Fotolia.com
Fewer tourists are coming to the French Riviera since July 14, 2016 - - Photo : canonist06-Fotolia.com
Since the terrorist attacks that claimed 86 lives in Nice on the night of July 14, 2016, the tourism rate on the French Riviera has decreased by 10%, according to estimations by the Côte d’Azur Regional Committee (French acronym CRT.)

This decline in the number of tourists coincides with a drop in revenues by 20 to 25% for the sector.

The decrease of arrivals is general. Its amplitude varies according to geographic zones, types of facilities, and clientele segments. Urban centers along with mid- to high-end hotels are the most affected.

“Such a decrease, if it is confirmed in the final results, is exceptional: the highest drops recorded until now following the attacks of Paris in 1995 and September 11, 2001, were lower,” adds the CRT Côte d’Azur in a statement.

In response, the Alpes-Maritimes (06) department, the Provence-Alpes-Côte d'Azur (PACA) region, the chamber of commerce and industry (CCI) of Nice Côte d’Azur and Atout France, adopted a stimulus plan for tourism in the French Riviera in the middle of the summer 2016.

With an amount of one million euros, these first communication campaigns began on August 15th, 2016. They aim at promoting positive images of the destination.

With, visibly, a few positive effects since “the rise in the volume of new reservations is starting to be felt, which proves that unlike after the Paris attack, it is necessary to act fast and not wait several months to launch a stimulus plan on the destination,” believes the Côte d’Azur CRT.

Côte d'Azur : chute de 10 % de la fréquentation touristique depuis l'attentat de Nice


Lu 312 fois

Notez

Dans la même rubrique :
< >

Vendredi 3 Mars 2017 - 15:00 French Riviera : star gazing at Col de Vence


ADVERTISING
Fabien DA LUZ
fabien@tourmag.com
+33 4 91 58 61 97
+33 6 43 65 15 92















 

The TourMaG.com group publish also Brochuresenligne.com, 1st website of electronical travel brochures
and DMCmag.com, 1st website of Destination Management Companies.

TourMaG.com Legal Usefull
Emploi
I-tourisme
Groupes / CE
Travel in France
Brochuresenligne.com
DMCmag.com TourMaGEVENTS.com
Indicate an illicit contents
Site map
Contact
Advertisement
The press speaks about it

cookieassistant.com