TourMaG.com, 1er journal des professionnels du tourisme francophone
TourMaG.com, 1e
Loading

Travel in France





Marseille’s oldest soap factory, la "Savonnerie Le Fer à Cheval » celebrates its 160th anniversary


Rédigé par Aurelie Resch le Lundi 17 Octobre 2016

In the Phocean city, in the XIXth century, a dozen of small factories manufactured an artisanal soap, le Savon de Marseille, which rapidly became very popular and gave them a lot of work. One of these soap factories embarked on a whole new adventure.



A bit of History

In 1856, a candle factory located in a typical neighborhood of Marseille, Chemin de Sainte Marthe, turned its business into soap making, manufacturing the traditional Savon de Marseille.

Bought by anoher company in 1953, the factory was named Savonnerie du Fer à Cheval after a tradition which gave business a name which will bring it luck over the years (The Horseshoe company – Le Fer à Cheval- couldn’t be a better name in that sense).

Perpetuating an ancestral expertise based on the principle that the factory would only use raw material and would be involved in every aspect of the process, the Savonnerie du Fer à Cheval creates an authentic and a unique product which has become emblematic all over the world. 160 years after it started its business, this oldest soap factory still in activity in Marseille has become a member of the select group Entreprise du Patrimoine Vivant and holds a Tourism Quality label.

An interesting educational tour

As you step in the manufactory, you will enter a world of ancient traditions and soap making secrets.

Seven out of the nine original tanks are still in service (each weighs 15 tonnes). You will see the stone foundation with the addition of various renovations through the years. You will learn that the real Savon de Marseille is exclusively made out of vegetable oils, with no dye, no perfume and no preservative. It is obtained through a very old five-step process you can attend (empâtage, salting-out, cooking process, cleaning and liquidation).

During the tour, you will be able to talk with a soap maker about the process, about the time saponification takes and you will come to better understand the values of the company dedicated to making an alternative to chemical products.

Forecast and expansion

La savonnerie du Fer à Cheval has been bought by two brothers, Raphaël et Yannick Seghin, who worked hard on a complete reorganization of the soap factory and who aim to revitalize it for its 160th anniversary.

Beacause La Savonnerie du Fer à Cheval is part of Marseille’s living heritage and because the Savon de Marseille is such a popular and timeless product, good prospects are soon to come. For a start, the growth in production and the development of the company has doubled since 2015.

Raphaël Seghin, President of NCDSM (Nouvelle Compagnie des Détergents et du Savon de Marseille, a company to which belongs the brand Fer à Cheval) announces : « We reviewed the marketing, production, and work organization and we will be able to offer new lines of products for 2017 with new ambitions for distribution. We will also work on a fundraising campaign to modernize our manufacture ».

Besides the release of a special 160th anniversary box of soap, two new lines of products has been introduced in the market to respond new aspirations to consume smarter : the Authentique Savon de Marseille line and the Maison line (with savon de Marseille). A cosmetic line will be produced before the end of the year with, for a start, a body milk and a nourishing hand cream with shea butter.

A total of 70 products will be launched onto the market in 2017, which doubles the 2013 product portofolio.

Gift shop

The gift shop of La savonnerie du Fer à Cheval offers a great choice of local manufactured products.

Information

To learn more about the Fer à Cheval soap manufacture and about le Savon de Marseille you can go on site : Savonnerie du Fer à Cheval, 66 Chemin de Sainte-Marthe, 13014 Marseille

Or go online : http://www.savon-de-marseille.com/

Educational tours are operated on Wednesday 2pm (about 1h visit). For groups, reservations are required on Thursday 2pm (04-91-10-30-95). 3€/person. Free parking

Lu 777 fois

Notez

Dans la même rubrique :
< >

Vendredi 3 Mars 2017 - 15:00 French Riviera : star gazing at Col de Vence


ADVERTISING
Fabien DA LUZ
fabien@tourmag.com
+33 4 91 58 61 97
+33 6 43 65 15 92









Last News






 

The TourMaG.com group publish also Brochuresenligne.com, 1st website of electronical travel brochures
and DMCmag.com, 1st website of Destination Management Companies.

TourMaG.com Legal Usefull
Emploi
I-tourisme
Groupes / CE
International
Travel in France
Brochuresenligne.com
DMCmag.com
Indicate an illicit contents
Site map
Contact
Advertisement
The press speaks about it

cookieassistant.com