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Reunion Island: first trimester less catastrophic than anticipated

€400,000 budget for new website


The Reunion Island will have a powerful presence at the IFTM Top Résa trade fair with close to 40 providers on its 263 m2 stand. The opportunity to present its new website to professionals and boost visits from the mainland.



The Reunion Island’s new website wants to be more “inspirational”. DR
The Reunion Island’s new website wants to be more “inspirational”. DR
Tourism professionals of the Reunion Island can relax.

Contrarily to projections, the destination stayed constant, with a slight inflexion of 1% on passenger arrivals (187,400 people) in the year’s first trimester.

The mainland’s market is only decreasing by 2%. A drop that is compensated by a rise of European arrivals, that are increasing by 28%.

Germany (approx. 10,000 passengers) is considered the main market. The country’s regional tourism committee is established there through two collaborators and has launched a communications campaign.

This illustrates that the Reunion Island doesn’t want to only depend on the Mainland, that accounts for 80% of its activity.

Today, it hopes to attract its closer neighbors, such as South Africa, progressing by 100% (approx. 1,500 clients) or India and China. In fact, since last July 1st, travelers from both of these countries do not need a visa anymore to spend less than 15 days on the island.

Ultimately, the destination hopes to attract 450,000 in 2014.

Discovering the new website

To accomplish this will, it launched a large communications campaign, that can still be seen on the Parisian subway, and will be showcasing its new website at the IFTM Top Résa trade fair, that has been fully redesigned for an amount of 400,000 euros.

A platform that eases online accommodation reservations, from a Gîte de France to a Clévacances apartment, along with various activities.

Thanks to the new website, travelers can approach the destination around main areas of interest: relaxation, culture, leisure and adventure, helping to better organize their trip once they have arrived.

A platform that can be explored at the destination’s stand (M29) where visitors can meet close to 40 local providers who came to Paris to introduce their new offers.

Written by Laury-Anne CHOLEZ translated by Joséphine Foucher the 24/09/2014
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