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“Tourism & Strategy” Festival: A European tourism encounter

From June 3-6, 2015 at Rueil-Malmaison


30 cities with a tourism appeal from 20 European countries are competing for the trophy of the Best Touristic Strategy. The initiative originates from the city of Rueil-Malmaison in the Parisian region. Famous for its castle that housed Napoléon and Joséphine, it will become, for the time of a weekend, the rendez-vous spot for European tourism.



Patrick Ollier, former Minister, Deputy-Mayor of Rueil-Malmaison and Philippe Trottin Assistant Mayor, delegate in International Affairs, Twinning, and Tourism. During the presentation of the festival at the Russian Cultural Center in Paris. Photo MS
Patrick Ollier, former Minister, Deputy-Mayor of Rueil-Malmaison and Philippe Trottin Assistant Mayor, delegate in International Affairs, Twinning, and Tourism. During the presentation of the festival at the Russian Cultural Center in Paris. Photo MS
The “Tourism and Strategy” Festival has the ambition of becoming, in a sustainable way, a large event that is both clear and professional, by uniting both the general public and tourism operators.

It will take place every other year at Rueil-Malmaison.

It is already set up: Dubrovnik will be the host city in 2016.

National tourism offices along with a chosen panel of tour-operators will meet on June 3rd, 2015, at the site of the Malmaison and Bois-Préau castles, now part of the National Museum.

On the agenda - beyond the competition - will take place conferences (on the themes of Heritage Tourism and Event Planning), professional encounters, folkloric shows, tastings, creative workshops, and lots of prizes (including trips) to win.

Tourism strategy in all of its mediums

Elected by their national tourism offices after thorough investigation and based on their profiles, the representatives of the competing cities will come to Rueil-Malmaison.

They will present, in front of a jury, their tourism promotion strategy in all of its mediums: written, spoken, video. The presentation will end with an oral interview of 15 minutes.

The jury will be comprised of celebrities from the sectors of tourism, theater, cinema, and communications.

Under the Presidency of the actress Elsa Zylberstein, the jury will be composed of Christian Mantéi (Atout France), René-Marc Chikli (SETO), Anne Bouferguene (Voyageurs du Monde), Martine Balouka Valette (Groupe Pierre & Vacances), Frédérique Dumas (Ylemfilms), Pascal Elbé (actor-director), Michel Taride (Hertz International).

The European Stars of Tourism will be awarded during the gala dinner.

There will be 5 prize categories: the best audiovisual material, the best digital material, the best event planning strategy, the best selection of derived products.

During the press presentation, Mayor Patrick Ollier insisted on specifying the following: due to the budget cuts that municipalities are now subjected to, this large-scale international event will be financed by sponsors and other patrons.

It will barely cost anything to the municipality.


From Saint-Jacques to Saint-Petersburg: the countries and cities participating in the competition

Germany: Leipzig. Bulgaria: Plovdiv. Cyprus: Paphos. Croatia: Zagreb and Zadar. Spain: Saint-Jacques de Compostela and Tarragona. Estonia: Tallinn. Finland: Rovianemi. France: Val Thorens and Saint-Tropez. Hungary: Budapest and Pécs. Italy: Matera. Latvia: Liepaja. Malta: Valletta. Moldova: Chisinau. Poland: Krakow. Portugal: Porto and Evora. Czech Republic: Plzeň. Russia: St. Petersburg and Vladivostok. Romania: Bucharest and Sibiu. Slovakia: Bratislava. Slovenia Piran and Banska Bystrica

Agenda

Wednesday June 3rd
- 7pm reception of the delegations of European countries and members of the jury

Thursday June 4th
- 9am - 5pm Presentation by competing cities of their tourism promotion strategies to members of the jury

Friday June 5th
- 9am - 11am Presentation by competing cities of their tourism promotion strategies to members of the jury
- 10am - 12pm Speed Business
- 11am - 2pm Deliberation Lunch for the jury
- 2:30pm - 5:30pm Conference “Tourism and Strategy”
- 2:30 pm opening of the session by Patrick OLLIER, Former Minister, Deputy-Mayor of Rueil-Malmaison
- 2:45 pm "Key numbers" by Bernard SABBAH, moderator
- 3-3:45pm "Heritage Tourism" by Christian MANTEI, Executive Director of Atout France
- 4-4:45pm "Major events, motors of touristic activity" by René-Marc CHIKLI, President of the SETO (Union of Tour-Operating Companies) with the examples of: The Brazil World Cup, European Football Cup in 2016, and the Film Festival of Marrakech, or how to evaluate such successes
- 5pm panel discussion and closing words
- 8:30 pm Gala dinner with the award ceremony of the European Tourism Stars

Saturday June 6th
- 10am-6pm European Tourism Fair at the Bois-Préau Park. This is a festive, friendly, and professional event.

Written by Michèle SANI translated by Joséphine Foucher the 14/04/2015
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