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Transavia tackles business travelers with the help of Air France

10% of business travelers fly in its Boeings


The low-cost company Transavia is pursuing its growth in France and now wishes to seduce a business clientele. It hopes to promote its corporate offer thanks to the commercial support of the parent company Air France-KLM.



Transavia, the low-cost company of the Air France group, wants to conquer business travelers. DR-Transavia
Transavia, the low-cost company of the Air France group, wants to conquer business travelers. DR-Transavia
When a low-cost company shows interest in seducing business travelers, then it proves that it is coming of age.

Indeed, Transavia now enjoys a dense enough network to tackle this category of passengers, that currently accounts for 10% of its business.

“We will receive five new aircrafts starting next April and will use them mainly to increase our number of flights,” explains Hervé Kozar, Sales Manager.

Next summer 2016, the company will operate a dozen lines twice daily, with six on new destinations: Dublin, Munich, Amsterdam, Prague, Sevilla and Venice. It will also offer more than twenty daily flights.

Last March, its sales team had implemented a new price list, with the “Max” option that was created for business travelers as it included a checked luggage, a fast track, and an option to choose seats.

This price list will be distributed in a more concise manner on Travelport and should be featured on Amadeus by next October.

Relying on the sales force of Air France-KLM

Finally, in order to promote its services to the corporate market, Transavia relies on the sales representatives of the parent company: Air France-KLM.

Indeed, Hervé Kozar believes that there will no cannibalization between the two offers.

“We cannot prevent the corporate client from traveling in a low-cost company. If we have nothing to offer him then he’ll fly with EasyJet or Ryanair,” he ensures.

As for knowing if Transavia could serve as a “feeder” for the long-haul lines of the group Air France, Hervé Kozar ensures that the current agreements don’t allow him to consider that.

But some clients are already making their own combinations. “We have lots of foreigners coming from Asia or the United States on the Orly-Amsterdam line. They buy their ticket on our website independently and then take a long-haul flight.”

Hervé Kozar uses the example of Southwest, a company for which passengers on a connecting flight account for 30% of the clientele.

But Transavia isn't focusing on that for now. It prefers to pursue its growth on point to point lines and hopes to obtain as high of results as the summer.

Between the months of July and August, the company transported 26% more passengers, leading to a growth of 17%.

Proof that there are still spots to grab despite the ferocious competition of low-cost operators.

Written by Laury-Anne CHOLEZ translated by Joséphine Foucher the 01/10/2015
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Tags : transavia

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