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Vueling mobilizes travel agents against the common enemy: Ryanair!

the company organized a “Vueling Day”


Vueling is multiplying its “Vueling Days” by inviting travel agents to come visit the headquarters of the company in Barcelona. The goal is to develop relationships with tour-operators and distributors, a scheme deemed necessary for the expansion of the Spanish low-cost.



The operational strategy of Vueling is to set up, in the long run, a triangle of strong bases, Barcelona, Rome, and Paris to develop its lines towards the South, North, and East of Europe - Photo Wikipedia Airbus A320 Vueling
The operational strategy of Vueling is to set up, in the long run, a triangle of strong bases, Barcelona, Rome, and Paris to develop its lines towards the South, North, and East of Europe - Photo Wikipedia Airbus A320 Vueling
After the Spanish, German, Belgian professionals, it was the turn of French travel agents to discover Vueling from inside.

And the charismatic CEO, Alex Cruz, put all the cards on the table from the start: “We have a common enemy which is Ryanair, that wants to get rid of us and travel agents. Let’s fight together against the Irish company’s force, now holding a fleet of close to 450 aircrafts.”

It is true that the Irish company experienced a traffic growth as strong as Vueling did in its own Spanish backyard, meaning around 10% for the first nine months of the year. Enough to anger the Catalans!

Moreover, Ryanair is more effective on costs: 2.8 cents in ASK (available/seat/km) while Vueling does its best to maintain a rate of 4 cents in ASK.

In this way, the strategy rests in developing the service to clients and professionals without increasing operating costs.

In doing so, the Sales Manager, David Garcia Blancas, is undertaking a few projects such as the development of a SME for business travel (business travelers account for 40% of Vueling’s clients), improvement of the reservation tool for groups that will arrive on the French market in coming months, and the implementation of long strategic contracts with tour-operators.

50% of French sales carried out by professionals

Vueling mobilizes travel agents against the common enemy: Ryanair!
Alex Crux, who affirms having to stop only 8% of the lines performing poorly, promises a year-round activity of most of the new lines along with the stronger support of the commercial service operated exclusively by Linda Moreira in France.

And David Garcia welcomes suggestions from professionals: “Maintain a simple range of products,” insists Adriana Minchella (Cediv); “relax the 21 days time limit between reserving and issuing tickets to groups,” suggests Michel Jouanno (Tourcom); “a mileage system is crucial for business travel,” believes René-Marc Chikli (Seto).

Many improvements that should enable professionals to keep on carrying 50% of Vueling’s French sales on the ambitious plan for 2016. The plan will establish a base with two aircrafts dedicated to CDG that will witness the opening of flights to Copenhagen, Naples, Prague, Venice and Vienna, the transfer from Orly to CDG of the lines Bari, Fuerteventura and Tangiers, along with the addition of Edinburgh to the lines already operated in Orly such as Barcelona, Mardrid, Oviedo, Santiago de Compostela and Sevilla.

Other new activities will be announced in November.

Vueling's operational strategy is to set up, in the long run, a triangle of strong bases, Barcelona, Rome, and Paris to develop lines towards the South, North, and East of Europe.

With a network of 66 lines in 2016, the Rome Fiumicino base largely surpasses the Parisian operations. In other words, the growth of Vueling’s traffic in Paris is far from over!

Written by Laury-Anne CHOLEZ translated by Joséphine Foucher the 15/10/2015
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Tags : vueling

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