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The Barbados Tourism Marketing Inc. (BTMI) is soliciting the qualifications of agencies who have experience in travel marketing and public relations. The selected agency will be responsible for providing strong advertising and digital strategy, marketing partnerships, and insight into the market’s long-haul travel trends. The agency’s role is not destination management or in-market representation. It is to support BTMI in building brand awareness, increasing visitation for Barbados and supporting key marketing messages and initiatives.

It is the BTMI’s desire to select a dynamic agency with existing knowledge of the travel industry, particularly niche, luxury destinations. Agencies should only apply if they have expertise in dealing with national advertising campaigns; earned media and public relations strategies; social media planning; incentive promotions (both to consumer and trade); road shows; sales missions; and educational campaigns on destinations.

Having managed and worked successfully with other public-private organizations would be considered a plus.

To obtain a full copy of the RFP, please email : europe.admin@visitbarbados.org