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Erik Friemuth is the new Chief Marketing Officer at TUI Travel PLC

International Edition TourMaG.com (Europe)


Erik Friemuth (46) is the new Chief Marketing Officer at TUI Travel PLC, in charge of the TUI Group’s future marketing and brand strategy for the overall group. Stronger differentiation of the TUI brand and the hotel and tour operator portfolio is one of the core elements of the oneTUI programme initiated by TUI Group CEO Friedrich Joussen, as announced by Joussen himself. Erik Friemuth will have overall responsibility for TUI Travel’s Group Marketing function and TUI AG Hotel brands, Robinson, Hapag Lloyd and TUI Cruises.



Erik Friemuth will also be a member of the TUI AG Management Board, so that close cooperation between TUI Travel PLC, the operative tourism subsidiary, and TUI AG, the Group holding, will be ensured.

Before joining TUI Travel PLC, Erik Friemuth had held various management positions in the Vodafone Group since 2004. His last position was managing director at Vodafone Deutschland.

In that function he was in charge of the entire consumer business of the largest company in the Vodafone Group as Chief Marketing Officer Consumer Marketing and Director Consumer Business Unit.

Erik Friemuth started his professional career in 2000 as managing director of Spray Network in Hamburg, which was taken over by Lycos Bertelsmann.

He subsequently worked as Senior Director at Lycos Bertelsmann GmbH in Gütersloh, before joining Vodafone in 2004.

Originally from Hamburg, Friemuth graduated in business studies at Siegen University.


Written by La Rédaction the 10/04/2014
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