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easyJet launches its “Flight Club” to reward loyal clients

A look at its new frequent flyer program


The company easyJet has just launched a new loyal customers program, whose members will be able to modify their tickets as much as they want or receive a refund if they find a cheaper flight elsewhere. Something to seduce frequent flyers and maybe a corporate clientele.



With its new “Flight Club,” easyJet hopes to pick up the pace in tackling the corporate market - DR : easyJet
With its new “Flight Club,” easyJet hopes to pick up the pace in tackling the corporate market - DR : easyJet
For its 20 year anniversary, the British company easyJet, offered itself a new loyalty program: Flight Club.

In this way, it hopes to reward its frequent travelers, of which the proportion would have gone from 51% to 59% between 2010 and 2015.

The Flight Club members will enjoy several advantages in terms of services, but will not be able to accumulate points to obtain free tickets, contrarily to most programs from other companies.

They will be able to change flights at no extra charge as much as they want and modify, for free, the name of a ticket up to 5 times per year.

If they find a cheaper rate within the 48 hours following their reservation, the company commits to refunding them the difference and offering them 10% off their next trip.

They will also enjoy a customer service devoted to them, special rates, and will be the first informed on new line openings.

A new card to seduce business travelers

To enter this program, by invitation only, the company will select clients who have traveled at least twenty times with the company in the last 12 months.

The details of these conditions will be revealed in the coming weeks.

easyJet already had a loyalty program: easy jet Plus, that cost 199 euros and that will be maintained, on the side.

Its members can already pick their seats, cut the line at the security control, receive priority boarding along with the right to a second hand luggage.

Flight Club is very different from the loyalty programs of other airline companies, since it does not offer points to obtain free tickets.

Furthermore, some of its advantages already exists, such as ticket modifications, through the purchase of a flexi ticket.

But easy jet hopes that these services will enable it to further attract the corporate target, that accounts for 24% of its passengers (21% at the group level.)

A clientele on which it is starting to feel the competition from its biggest rival, Ryanair.

Written by Laury-Anne CHOLEZ translated by Joséphine Foucher the 13/11/2015
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