“Atout France” attracts bloggers in the United States

In 2013, the Atout France US office attracted influential American bloggers through various operations. These efforts generated a total of 12.5 million page impressions, according to the promotional agency.

For example, in June 2013, the company invited three American bloggers - dailycandy.com, justluxe.com, and aviatorsandcamera.com- on a trip to Paris and Champagne. The aim was to encourage them to share with their readers their experiences and discoveries of the destinations.

Their articles were then featured on francepassionmagazine.com. This website simultaneously launched an online contest with a possibility of winning the same trip. This initiative resulted in shares from over 165 bloggers on 431 tweets seen by 1.3 million people, generating a total of 8.6 million page impressions.

In 2013, the U.S. market grew by about 2% in France with 3.2 million visitors from the USA.