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Rédigé par La Rédaction le Vendredi 20 Juin 2014
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London & Partners launches the first London

International Edition (Europe)

London & Partners, the Mayor’s promotional organisation for London, has created a specific London module as part of a free online travel training program known as BritAgent, managed by VisitBritain.

New module designed to help industry professionals better understand the vast range of exciting London attractions and experiences.

BritAgent is tailored specifically for travel agents, tour operators and DMC’s with an interest and desire to promote Britain as a destination, with over 18,000 travel trade professionals across 74 countries registered with the programme.

The London BritAgent Module provides those registered with key knowledge needed to sell London more effectively to their clients. Topics included within the London module are:

1. Culture & Sightseeing
2. Theatre, Entertainment & Leisure
3. Shopping
4. Food & Drink
5. Accommodation

Julie Chappell, Director of Consumer Marketing and Digital Channels at London & Partners said: “This is the first ever travel trade online training programme we have contributed to and we are delighted be involved. The launch of our very own London-specific module is yet another way we can channel our expertise and reach thousands of industry professionals who will be selling London globally.”

The London BritAgent module is also available in Chinese, Brazilian, French, German, Italian and Spanish.

For more information visit

La Rédaction

Tags : britagent

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