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The European Travel Commission and Amadeus ink strategic partnership to promote european tourism


Amadeus and ETC will work together to promote Europe aiming at strengthening the European tourism industry’s competitiveness as one of the main engines of economic growth and employment. Amadeus has developed VisitEurope, a mobile app with innovative search and social media features, to market Europe as an attractive tourism destination.


Rédigé par le Mardi 4 Mars 2014

Amadeus and the European Travel Commission (ETC) signed today a strategic partnership to promote Europe as a tourism destination.

This partnership agreement falls within the “Destination Europe 2020” strategy, a joint initiative between the European Commission and ETC to strengthen the image of Europe in long-haul markets through promotional activities and the implementation of new technologies in cooperation with major industry stakeholders. Amadeus announced the provision of the VisitEurope app in November 2013.

VisitEurope, is a mobile app with innovative search and social media features, to market Europe as an attractive tourism destination. (Check here for more details: www.amadeus.com/blog/04/03/visiteurope-app


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