National conference about tourism and traditions on December 2016

Authenticity is the new trend in tourism. There is a need to live a unique experience. To reconnect with or to discover a destination's traditions. Visitors want to know about the identity of the region they visit.

How best respond this particular demand ? How can we promote traditions in tourism? What are the challenges for destinations? What are the ressources to be implemented ?

This 2-day conference entitled « Once upon a time » presents major players of the francophone tourism and event industry who will respond those questions: Lisardo LOMBARDIA, General Manager of Festival Interceltique de Lorient, Elisabeth RENAULT, Head of Musée d'Art et d'Histoire de St Brieuc, Marie-Christine REPOND, Public Relations Manager of Fribourg Region. Jean-Michel TOBELEM, Manager of l'Institut d'étude Option Culture – Paris.

Interested participants can register on the following website : www.iletaitunefois.alsace.

Fees : 180 €, including : registration to the 2-day conference and to round tables, guided tours, shuttles and lunch on Friday December 2 at the ecomuseum.