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Hauts-de-France launches BtoB website for Indian tourism professionals

Bollywood production filmed in the region

Hauts-de-France region is betting on Indian tourism. The region recently launched a BtoB website for Indian tourism professionals and hopes to capitalize on the shooting of the Bollywood production Bekfire that will be released next December.

Rédigé par The Editors translated by Joséphine Foucher le Lundi 3 Octobre 2016

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After hosting the filming of Bekfire, a Bollywood production, in the Spring (the movie will be released in December), les Hauts-de-France is launching a website aimed at Indian tourism professionals. “To this day, it is the first example of the kind in France,” highlights a press release.

Published on September 15, 2016, the website targeting Indian tour-operators has two objectives: facilitate the access to information useful to Group Inclusive Tours (GIT) and the positioning of the region on high added-value client segments such as “FIT” or “Family Individual Traveler” and the MICE sector.

Like the Chinese market in 2012, the region hired an Indian “Business Developer” in 2015.

It is also going to develop a line of “romantic” and “wedding” stays.

3 billion Indians go to the movies every year. Hauts-de-France was inspired by the Swiss example. The films « Dilwale Dulhania Le Jayenge » and « Mujhse Dosti Karogi » shot in Switzerland turned the country into the winter sports destinations of rich Indian tourists, in only 15 years.

Today, Indian visitors make up the 3rd, non-European, foreign clientele of Switzerland. Another Indian film crew visited Chambord last May for a prospection trip.

The Indian market potential in figures:

- 1.3 billion inhabitants, 18% of the world population
- A growth rate of +7.3% in 2015/2016
- Average salary increases of +11% in 2015
- 18 million Indian tourists throughout the world in 2014… they will be 30 million in 2018 and 50 million in 2020
- The number of Indian tourists in France grows by 15% on average every year since 2013.

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