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Best Western France pursues the expansion of Vib and BW Premier Collection

assessment of 2015 and evolutions for 2016



Quentin Vandevyver, President of Best Western France, gave the assessment of his hotel group for the year 2015 and introduced the evolutions to come.


Rédigé par Saliha Hadj-Djilani translated by Joséphine Foucher le Lundi 18 Avril 2016

Best Western France pursues the expansion of Vib and BW Premier Collection
Best Western France pursues the expansion of Vib and BW Premier Collection
TourMaG.com - What is your assessment for the year 2015?

Q.V.: “2015 ends with a boom of indicators for Best Western® Hotels & Resorts that reaches a growth of 19.4% with results at a clear increase. Leading Best Western France to double digit growth despite an uncertain hotel market.

The Group will maintain its position as the main brand of independent hotels in the world with 3 745 hotels accounting for 293 210 rooms, as of the end of 2015.

The reservations center of Best Western France records revenues increasing by 17.4% compared to 2014.

In France, the group currently has 294 hotels of three and four stars, meaning 15 843 rooms. In 2015, 15 facilities, or 974 rooms, have joined the group.”


TourMaG.com - What are you going to develop in 2016?

Q.V.: “We are going to keep upgrading through the development of two new brands introduced last year: Vib®, a portfolio of high-end, 4 star, urban boutique hotels, and BW Premier Collection℠, a collection of high-end 4 star facilities offering unique travel experiences.

The year 2015 also marks the end of the expansion our whole French network of e-Conciergerie℠.”

TourMaG.com - What is the group’s strategic focus?

Q.V.: “Despite an uncertain context, Best Western France pursues the expansion efforts of its 3 year strategy “in brand making” that was introduced in 2014 and based on three key strategic points:

- Asserting itself as a strong brand by focusing on a new brand identity: Best Western® Hotels & Resorts

- Becoming the Leader of client relation and satisfaction by improving client experience via the Conciergerie application, the quality of reception and products, the Best Western Rewards® program as well as wifi and breakfast.

- Building a global and competitive distribution with the finalization of the 2way project and the improvement of the client web experience.”


More information: www.bestwestern.fr

Best Western France poursuit le déploiement de Vib et BW Premier Collection

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