, 1er journal des professionnels du tourisme francophone

Producer commitments: American Airlines is growing wings for 2016

The company is progressively expanding its new cabin

Thanks to its fusion with US Airways, its partnerships with British Airways along with its new cabin, the company American Airlines hopes to seduce French travelers. It is already working in close collaboration with tour-operators of the country, whose commitments are on the rise for next year.

Rédigé par Laury-Anne CHOLEZ translated by Joséphine Foucher le Jeudi 25 Juin 2015

The new bed of the business cabin will be progressively set up on all of the fleet of American Airlines - DR: American Airlines
The new bed of the business cabin will be progressively set up on all of the fleet of American Airlines - DR: American Airlines
New comfort onboard the aircrafts of American Airlines.

The company, that launched a renovation program of its fleet for 1.6 billion euros, is now offering its new refurbished cabin departing from Paris towards Miami, Chicago as well as a morning flight to New York.

For other lines, we will need to wait a bit longer, the establishment being in order until 2017.

While the economy class was simply refreshed with a new set-up of seats and a better quality audio system, the Business class, however, has been completely redesigned.

The company established 28 bed-seats reclining to 180° in a 1-2-1 set-up with individual access to the aisle. The passengers can work and watch movies on Samsung Galaxy Tab tablets.

Numerous connections offered for passengers of the province

Another novelty: its fusion with US Airways, for which all of the companies are preparing slowly.

“It is a rather long process, code-shares, the access to lounges, or joint frequent flyer programs are already in order,” explains Craig Dewey, Commercial Director for Europe.

Since June 24th, 2014, US Airways left the Terminal 1 of the Roissy-Charles de Gaulle airport to set up in the Terminal 2A, not far from American Airlines.

It also proceeded to the integration of its sales teams and is simultaneously multiplying synergies with British Airways at the commercial level.

A partnership that enables it, in part, to offer excellent connections to the province. “Thanks to our code-share with British Airways, various tour-operators are offering departures from the province with a transfer via London, or Madrid with Iberia,” explains Frédérique Lavie, Sales Representative in France.

American Airlines is working a lot with tour-operators, without wanting to specify its part in its business. “We already have increasing commitments for the 2016 season,” rejoices Frédérique Lavie.

It is also difficult to obtain figures concerning the share of the French market in the company’s activity.

According to the latest numbers published by the DGAC, it has transported 652 515 passengers in 2014 versus 686 240 in 2013. An activity at a slow drop that would be, according to the management, more profitable thanks to an improvement of the average coupon.

In total, for this summer, American Airlines operated 8 daily flights leaving from Paris, with Boston and Charlotte operating seasonally.

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