Envoyer à un ami
Partager cet article
Summary of the campaign in a few numbers - DR: MOYANBRENIN
On Monday May 30, 2016, the State, Île-de-France region, and the City Hall of Paris launched a new campaign to promote tourism in Paris: “Destination Paris.”
The operation aims at boosting city's image in the eyes of international tourists and incite them to return to the Capital that they have been neglecting since the attacks of November 13, 2015.
The campaign expands over 16 countries that account for 83% of foreign tourists in Paris.
It consists of displaying 4 visuals that bear the slogan “Made in Paris”, hosting bloggers and youtubers from 10 different countries, and launching a new e-reputation strategy for the destination.
Destination Paris : une campagne pour faire revenir les touristes étrangers à Paris
The operation aims at boosting city's image in the eyes of international tourists and incite them to return to the Capital that they have been neglecting since the attacks of November 13, 2015.
The campaign expands over 16 countries that account for 83% of foreign tourists in Paris.
It consists of displaying 4 visuals that bear the slogan “Made in Paris”, hosting bloggers and youtubers from 10 different countries, and launching a new e-reputation strategy for the destination.
Destination Paris : une campagne pour faire revenir les touristes étrangers à Paris
Autres articles
-
Norse Atlantic Airways : nous avons testé pour vous le vol Paris - New York 🔑
-
Grève retraite : le trafic aérien perturbé les 26 et 27 mars
-
Papeete - Paris CDG : Air Tahiti Nui prolonge sa ligne via Seattle à l'année
-
Paris : Atlantic Airways relance sa ligne saisonnière vers les Iles Féroé
-
A Paris, le printemps touristique se présente sous de bons auspices
