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Destination Paris: campaign to make foreign tourists return to Paris

16 targeted countries



The promotion campaign “Destination Paris” launched on Monday, May 30, 2016, by the State, île-de-France and the city of Paris has the objective of improving the capital’s image toward international visitors and boost the flow of tourists.


Rédigé par The Editors translated by Joséphine Foucher le Jeudi 2 Juin 2016

Summary of the campaign in a few numbers - DR: MOYANBRENIN
Summary of the campaign in a few numbers - DR: MOYANBRENIN
On Monday May 30, 2016, the State, Île-de-France region, and the City Hall of Paris launched a new campaign to promote tourism in Paris: “Destination Paris.”

The operation aims at boosting city's image in the eyes of international tourists and incite them to return to the Capital that they have been neglecting since the attacks of November 13, 2015.

The campaign expands over 16 countries that account for 83% of foreign tourists in Paris.

It consists of displaying 4 visuals that bear the slogan “Made in Paris”, hosting bloggers and youtubers from 10 different countries, and launching a new e-reputation strategy for the destination.


Destination Paris : une campagne pour faire revenir les touristes étrangers à Paris


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