TourMaG.com, 1er journal des professionnels du tourisme francophone
TourMaG.com, 1e TourMaG.com, 1e

Travel in France





Destination Paris: campaign to make foreign tourists return to Paris

16 targeted countries



The promotion campaign “Destination Paris” launched on Monday, May 30, 2016, by the State, île-de-France and the city of Paris has the objective of improving the capital’s image toward international visitors and boost the flow of tourists.


Rédigé par The Editors translated by Joséphine Foucher le Jeudi 2 Juin 2016

Summary of the campaign in a few numbers - DR: MOYANBRENIN
Summary of the campaign in a few numbers - DR: MOYANBRENIN
On Monday May 30, 2016, the State, Île-de-France region, and the City Hall of Paris launched a new campaign to promote tourism in Paris: “Destination Paris.”

The operation aims at boosting city's image in the eyes of international tourists and incite them to return to the Capital that they have been neglecting since the attacks of November 13, 2015.

The campaign expands over 16 countries that account for 83% of foreign tourists in Paris.

It consists of displaying 4 visuals that bear the slogan “Made in Paris”, hosting bloggers and youtubers from 10 different countries, and launching a new e-reputation strategy for the destination.


Destination Paris : une campagne pour faire revenir les touristes étrangers à Paris


Lu 765 fois

Notez

Dans la même rubrique :
< >

Vendredi 3 Mars 2017 - 15:00 French Riviera : star gazing at Col de Vence



PUBLICITÉ
Scheherazade KACIMI Scheherazade KACIMI
commercial@tourmag.com
+33 4 91 58 58 27
+33 6 76 50 55 75








Last News







TourMaG Travel Media Group Légal Utiles
Emploi
Groupes / CE
La Travel Tech
Travel in France
Businesstrips
Brochuresenligne.com
DMCmag.com
TourMaGEVENTS.com
Signaler un contenu illicite
Plan du site
RGPD
Contact
Publicité
La presse en parle

Tourmag Travel Media Group
Le groupe TourMaG Travel Media Group publie également :
Businesstrips, application mobile pour les voyageurs d'affaires; Brochuresenligne.com, 1er portail de brochures électroniques de voyages; DMCmag.com, 1er portail Destination Management Companies et Hôtel&Lodge PRO, Le Hub des pros de l'hébergement.

TourMaG.com DMCmag.com Hôtel&Lodge PRO La Travel Tech Brochuresenligne.com BusinessTrips