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Picardie: Chinese clientele is the primary foreign clientele of the Domaine de Chantilly

103% increase of Chinese overnight stays



The Regional Tourism Committee of Picardie records a 103% increase of the number of overnight stays by the Chinese clientele. In two years, it even became the primary foreign clientele of the Domaine de Chantilly.


Rédigé par The Editors translated by Joséphine Foucher le Vendredi 8 Avril 2016

Picardie: Chinese clientele is the primary foreign clientele of the Domaine de Chantilly
The Regional Tourism Committee of Picardie presented its figures on China. Indeed, the region records a 103% increase of the number of overnight stays by Chinese tourists, rising from 4735 in 2014 to 9,633 in 2015.

It is the South of l’Oise that is on a roll with half of its nights booked (54%) thanks to 3 Chinese Tour Operators that offer extensions of Parisian stays in castles, especially the Chantilly castle or the champagne cellars of the South of l’Aisne.

Amiens, Compiègne and Saint-Quentin are also beginning to emerge in destinations programmed by TOs.

Through the drive of the CRT, in 2 years (2013-2015), the Chinese clientele became the number 1 foreign clientele of the Domaine de Chantilly. In the same period, the annual revenues coming from “China” reached 440,000 euros in 2015.

As a reminder, in 2012, the CRT Picardie recruited Ruying Wang, a Chinese Business Developer, and implemented, with the University of Picardie (Foreign Languages Department), a tourist guiding program in Chinese that is specifically adapted to the needs of TOs, and of which the first 8 graduates received their diplomas in June 2015.

The Chinese clientele is a high potential clientele that represents 78 million tourists abroad of which 5 million will visit France in 2020 (source Atout France.)


Picardie : la clientèle chinoise 1ère clientèle étrangère du Domaine de Chantilly

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